Marketing Policy

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Introduction

This Marketing Policy outlines the principles, standards, and practices followed by Southbays in promoting real estate projects, advisory services, and related offerings through various marketing channels. Our objective is to ensure transparency, accuracy, ethical conduct, and compliance with applicable laws while delivering reliable information to our clients, partners, and website visitors.

Scope of Marketing Activities

Southbays undertakes marketing activities across multiple online and offline platforms, including but not limited to:

  • Official website (southbays.in)

  • Digital advertising (search engines, social media platforms)

  • Email marketing and newsletters

  • Messaging platforms (WhatsApp, SMS, calls)

  • Offline promotional materials (brochures, presentations, events)

This policy applies to all marketing communications carried out directly by Southbays or through authorized third parties.

Accuracy of Information

We strive to ensure that all marketing content is accurate, up-to-date, and based on information received from developers, regulatory authorities, and publicly available sources. However:

  • Project details such as pricing, availability, layouts, timelines, and amenities are subject to change without prior notice.

  • Images, videos, walkthroughs, and illustrations used in marketing materials are for representational purposes only.

  • Final offerings are governed by agreements, allotment letters, and official documents issued by developers.

No Misrepresentation Policy

Southbays follows a strict no-misrepresentation policy:

  • We do not intentionally mislead clients regarding property features, pricing, approvals, or returns.

  • All investment-related discussions are indicative in nature and do not constitute financial or legal advice.

  • Clients are encouraged to independently verify information before making purchase or investment decisions.

Third-Party Associations & Listings

Southbays may market projects developed by third-party builders and promoters. In such cases:

  • Southbays acts solely as a marketing and advisory partner.

  • We do not own, develop, or control the construction of listed projects unless explicitly stated.

  • Developer logos, trademarks, and content remain the property of their respective owners.

Digital Advertising & Lead Generation

Our digital marketing practices include:

  • Search engine marketing (SEM)

  • Social media campaigns

  • Lead forms and inquiry forms

By submitting your contact details through our website or advertisements, you consent to being contacted by Southbays for property-related communication, including follow-ups, updates, and promotional information.

Email, Call & Messaging Communication

Southbays may communicate with users via:

  • Phone calls

  • Emails

  • WhatsApp or SMS

Such communications are intended to:

  • Share project information

  • Provide consultation and advisory support

  • Inform about offers, site visits, or updates

Users may opt out of promotional communication at any time by informing us directly.

Data Usage & Privacy

All personal information collected through marketing activities is handled in accordance with our Privacy Policy. We do not sell or misuse client data and take reasonable measures to protect personal information.

Compliance with Laws & Regulations

Southbays endeavors to comply with all applicable laws and regulations, including but not limited to:

  • Real Estate (Regulation and Development) Act (RERA)

  • Information Technology Act

  • Advertising and consumer protection guidelines

Marketing content is prepared keeping regulatory compliance and ethical standards in mind.

Limitation of Liability

Southbays shall not be held liable for:

  • Any discrepancies between marketing materials and final project delivery

  • Decisions made by clients based on marketing communication

  • Delays, changes, or cancellations made by developers

Clients are advised to rely on official documentation before finalizing transactions.

Updates to Marketing Policy

Southbays reserves the right to modify or update this Marketing Policy at any time without prior notice. Changes will be effective immediately upon posting on the website.